I think I made a terrible mistake yesterday. Out of frustration, I publicly announced on social media how disappointed I was after 3 years of waiting, the music video for the newly anticipated single “[video_lightbox_vimeo5 video_id=48498139 width=720 height=405 anchor=”Lolita (Watch)“]” was unbelievably bad. Watching again a couple of times, I realized it wasn’t as bad as I first thought. But this is not the point of this article.
In 2006, I appreciated Jess and Lisa Origliasso from The Veronicas a great deal. The music industry back in late 2005 was going through the ‘Indie Domination Shift’ which has stuck for a good while now. The Veronica’s fresh sound and empowering image that was helplessly thrown into a world of repetitive “US Money Machine Crap-Hop”, was great for the young girls around the world growing up in that era of V-Power. Their debut track, “[video_lightbox_youtube video_id=4EItJaqHd2k width=720 height=405 anchor=’4Ever (Watch)”‘] was a cracker, and The Veronicas first album, “Secret Like Of..” was in my mind, one of the best albums ever exported out of this country. Since then though with each release, the music has gradually become more and more over-produced and I believe it has somewhat left a bizarre and somewhat sour taste in the original fans mouths. [video_lightbox_youtube video_id=ShQTEUjdBxY width=720 height=405 anchor='”Hook Me Up (Watch)”‘]
But is this true though? With over 1 million fans on both Facebook and Twitter, and legions of fans all around the world, does that mean that I could be wrong? I recently had a brief love affair with the the director of Lolita, Spencer Susser after recently watching his brilliantly powerful indie release, “Hesher” with Joseph-Gordon Levitt. It was only then that I realised after spending some time watching his other stuff on Vimeo only days earlier, that I was to find out that Lolita was actually Directed and Edited by Susser.
I believe this could be the case of great feature directors making ‘not very good music video directors’. Maybe he was rushed, we’ll never know. But again, does that change the Veronica’s appeal? I don’t think so. Does it matter that every photo or video released of Jess and Lisa in the last 3 years has been hidden behind a flurry of blurry, lomo-style imagery that I actually forgot what they looked like? No, not really. I have always been a big fan of ‘Girl Attitude-y Music’, its the reason why Veruca Salt and The Donnas stay high in my iTunes Top 100 Most Played Artists. So to me, I felt like the current Veronicas were, “Caviar smothered in Home Brand Tomato Sauce”, and that somehow, the perfectly good V-Power formula that brought them success back in 2005, was ruined by being pushed into a direction they didn’t really fit into. Or so I thought…
There is a happy end to this story. After my ridiculously over the top social media outburst, someone sent me the video of them performing Lolita live on Nova (Video Below), and all of a sudden I felt my faith renewed. They it was. The Caviar without the tomato sauce. All of a sudden, I saw that raw essence that originally made them one of Australia’s Biggest Musicial Exports, and the reason why I appreciated them in the first place. Love them or hate them, there is no denying that pure talent is still there. Cooked? I don’t think so. They may just need a new chef who doesn’t shop at Woolworths. If you don’t believe me, look for yourself (iOS User’s Click Here). Dev out..